05 Sep 2023

A Youth Engagement Program to Celebrate Positivity and Patriotism to Promote Culture

To honour 75 years of India's independence as well as the illustrious history of its people, culture, and accomplishments, TERI is implementing a program titled, #75ReelsforCelebratingIndia. The program envisages a Reel- making competition along with hosting a National Youth Forum. The program is being implemented in partnership with Ministry of Culture, Government of India, under the umbrella of Azadi Ka Amrit Mahotsav. The program aims to provide a learning environment for young people while also recognizing India's distinctive culture through inspirational messages and the display of patriotism in a variety of forms. This program will act as a discussion forum for issues related to creating the India of one's dreams, maximizing India's potential, and positively influencing India's changing environment.

We are inviting youth in India who fall into the age category of 15 – 29 years to take part in the Reel-making competition. The theme of the competition is ‘One Country, Many Cultures.’ The objective of the competition is to explore youth creativity and honour the glorious history of India's people, culture, and accomplishments. Reels have surely become a means for the younger generation to exhibit their creativity and bring in the best trends on social media in this digital era and an effective way to reach a wider audience. According to recent statistics, reels get 22% more engagement than traditional videos. Through the repository of reels, a collection of 75 reels will be featured during the National Youth Forum that will take place in Delhi on the eve of ‘Constitution Day’ i.e. November 21, 2023.

Reel-making Competition:

Task: Participants must post and share reels latest by 15 October 2023, by tagging TERI (Facebook, Instagram) and Ministry of Culture (Facebook, Instagram) and using the hashtags- #AzadiKaAmritMahotsav, #AKAM, #75, #TERI that best represent the nation's magnificent history of 75 years of independence and its people, culture, and accomplishments. The reel will also recognize India's own culture with uplifting messages and displays of patriotism.

Please note: All submissions should be original thought processes that elicit a positive opinion and drive transformative impact in society.

Theme: One Country, Many Cultures

Who can participate: 15 – 29 years

Recognition: Winners will get monetary awards, certificates, and the opportunity to attend the National Youth Forum along with a felicitation that will take place in Delhi on November 21, 2023, on the eve of ‘Constitution Day’.

Besides these, shortlisted 75 reels glorifying India will be showcased on the day of the Forum which will have representatives under the banner of Azadi Ka Amrit Mahotsav from Ministry of Culture, Government of India and top 5 reels will be submitted to the Ministry. The 75 reels that will be shortlisted will also be promoted on TERI's website and social media accounts.

Last date to submit and share your reel for the competition is 15 October 2023!


To register and apply click here.

To know about Azadi Ka Amrit Mahotsav, click here.

To know about Ministry of Culture, Government of India, click here.

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