Shaping the Discourse: Effective Energy Efficiency Storytelling

July 5, 2023; 10:00 AM – 5:00 PM; India Habitat Centre in New Delhi

Energy efficiency is a key driver in meeting India’s environmental, socio-economic, and climate goals. Widely considered as the ‘first fuel’, it focuses on minimizing energy consumption while performing the same tasks or generating equivalent outputs. Regarded as a cost-effective strategy for mitigating climate change, energy efficiency also plays a vital role in minimising energy loss/wastage. Realising the pivotal role that energy efficiency can play in accelerating decarbonisation, enhancing energy security, and steering an upward trend in social and economic mobility, several countries have included it in their decarbonization plan. With an aspiration to become a USD 5 trillion economy by the middle of this decade, India is one of the fastest developing countries and has its unique challenges of ensuring economic growth and energy security to its vast population while ensuring clean energy transitions. Energy costs form almost a quarter of India’s industry annual operating cost. This calls for making energy usage more efficient by adopting energy-efficient technologies. Meeting these goals requires a transformation of existing India’s energy systems.

While renewable energy takes up a chunk of the public narrative space on climate action and clean energy transitions, there exists an imperative need to create a similar understanding on energy efficiency. A key agent in realising this goal is the media. Due to the perception that energy transitions only entail decarbonising the electricity supply sector with renewable energy, energy efficiency is under-prioritised in the energy transition discourse. While much of this views energy efficiency as a means of achieving industrial efficiency, there is a need to broaden the discussion and include other vital sectors like MSMEs, transport, households, and agriculture. In this context, The Energy and Resources Institute (TERI) in partnership with Climate Trends and Kaizzen aimed to strengthen stakeholder engagement and capacities needed on energy efficiency for meeting India’s national climate and developmental goals.

A workshop on ‘Shaping the Discourse: Effective Energy Efficiency Storytelling was organized on July 5, 2023, from 10:00 AM – 5:00 PM at the TERI, India Habitat Centre in New Delhi. It will provide the journalists an opportunity to interact with some of the best subject experts and develop their own perspectives.

For more information, please contact    
Mr Sumit Bansal : sumit.bansal@teri.res.in.